Services are generally considered to be intangible but there are some tangible. Close surrounding services giving some quality indications to customers. Once the extendible clue is the service provider who is the most active member of the service encounter.
Service providers hold a dominant position in any service organization. The service provider can make or Mar the service form as only they can satisfy the customers. The important of people element in service marketing has already been discussed under people mix and internal marketing. People’s element of the marketing mix is the blend of various strategies and policies for managing and satisfying the different actors in the service encounters. It involves customer service employees and intermediaries.
A service is an effort performance or an activity performed by an entity and this is known as a service provider.
We can say that a service provider is an entity that provides services to other entities.
A service firm may employee personnel for very activities. Some are employed just for interacting with people some for only promoting the service offering and some who provide services to customers. So the service provider is the primary provider of the core service such as dentist, physicians our college instructor.
Prof. Dr. Rashmi Gujrati Principal KCSMCA Nawanshahr India