{"id":3062,"date":"2019-01-28T09:10:21","date_gmt":"2019-01-28T06:10:21","guid":{"rendered":"https:\/\/www.intraders.org\/news\/?p=3062"},"modified":"2019-05-27T01:11:28","modified_gmt":"2019-05-26T22:11:28","slug":"turkish-products-on-polish-market-determinants-of-the-success","status":"publish","type":"post","link":"https:\/\/www.intraders.org\/news\/ot\/turkish-products-on-polish-market-determinants-of-the-success\/","title":{"rendered":"Turkish Products On Polish Market \u2013 Determinants Of The Success"},"content":{"rendered":"\n<p style=\"text-align:center\">Joanna Hernik<br> <g class=\"gr_ gr_11 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"11\" data-gr-id=\"11\">West<\/g> Pomeranian University of Technology in Szczecin, Poland<br> Faculty of Economics, Marketing Department<br> \u00dcmit Hasan G\u00f6zkonan<br> Abant Izzet Baysal University, Turkey<br> Faculty Of International And Administrative Sciences<br><\/p>\n\n\n\n<p>The globalization has brought many things, in particular, it allowed local markets to be really opened to the world. The borders between countries are not a problem anymore, especially in the case of international trade and <a href=\"https:\/\/www.intraders.org\/news\/mrs\/romanian-consumers\/\">marketing<\/a>. Therefore a product, which has been produced in one country, easily can be seen abroad, in ordinary shops and supermarkets. Trade capacity between Turkey and Poland has been increasing regularly as from 2000. The main products which have been exported from <a href=\"https:\/\/www.intraders.org\/news\/mc\/capital-structure-and-financial-crisis-evidence-from-turkey\/\">Turkey<\/a> to Poland are for example cars, LCD monitors, unshelled hazelnuts, and washing machines. Recently, some companies like an Atateks-Morera, Beko, DSD Foreign Trade, Evita Textile-BGN, and the others, have established firms (branches) in Poland and they are launching own brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\n\nTurkish products\n\n<\/h2>\n\n\n\n<p> The purpose of this article is to determine which of the Turkish products are present in the stores in the West Pomeranian Voivodship in Poland. Then, by analyzing marketing activities, the basis of their success on the market will be determined. We are of the opinion (out thesis) that Turkish products are gaining clients because of their good quality on the one hand, and non-originating brand on the other. And our first results show that indeed the success depends on the strategy of separating from the country image, and of delivering good quality products. The methodology used in the work includes analysis of secondary data (trade statistics), searching for Turkish brands being present in stores in Poland, and observation of marketing activities of selected companies on the Polish market.<br> <\/p>\n\n\n\n<p>Keywords: Turkish Products, Polish Market, Turkey, Poland<br> JEL Codes: F14, F23, M16<\/p>\n\n\n\n<p><a href=\"https:\/\/www.intraders.org\/may\/archive\/\">International Conference on International Trade Abstract Book\/ edit\u00f6rler K\u00fcr\u015fat \u00c7apraz Irina Raluca Badea<\/a><\/p>\n\n\n\n<p>\u0130stanbul: Hiperlink Yay\u0131nlar\u0131, 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joanna Hernik West Pomeranian University of Technology in Szczecin, Poland Faculty of Economics, Marketing Department \u00dcmit Hasan G\u00f6zkonan<\/p>\n","protected":false},"author":1,"featured_media":3055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[582,579,581,583,580],"yst_prominent_words":[],"class_list":["post-3062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ot","tag-abant-izzet-baysal-university","tag-joanna-hernik","tag-poland","tag-umit-hasan-gozkonan","tag-west-pomeranian-university-of-technology-in-szczecin"],"_links":{"self":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/3062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/comments?post=3062"}],"version-history":[{"count":0,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/3062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media\/3055"}],"wp:attachment":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/categories?post=3062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/tags?post=3062"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}