<\/p>\n\n\n\n
Marketing is promotion, advertising and\nselling of a product.<\/p>\n\n\n\n
There are two approaches<\/strong> of\nmarketing:<\/p>\n\n\n\n 1. Traditional Marketing<\/strong>– It is\nprimarily focused on telling a customer about the product or service and\nproviding information. For example: Advertisement, Flyers etc.<\/p>\n\n\n\n 2. Modern Marketing<\/strong>– It is focused\non finding the best target prospect for the product and service and then educating\nthem on what the product or service can do for them. For example: Email Marketing,\nSocial Media Marketing etc.<\/p>\n\n\n\n What is marketing management?<\/strong><\/p>\n\n\n\n It refers to planning, organizing,\ncontrolling and directing activities which are involved in exchange of goods\nand services.<\/p>\n\n\n\n What is Utility?<\/strong><\/p>\n\n\n\n It refers to the value satisfaction of a customer\nthat receives from goods and services.<\/p>\n\n\n\n There are four types of utilities<\/strong> of\nmarketing:<\/p>\n\n\n\n 1.Form Utility<\/strong>– It refers to what\nproduct and services meet to customer needs.<\/p>\n\n\n\n 2. Time<\/strong> Utility<\/strong>– It exists\nwhen a company maximizes the availability of a product so that customers can\nbuy it during the times that are the most convenient or desirable for them.<\/p>\n\n\n\n 3. Place<\/strong> Utility<\/strong>– It refers\nprimarily to making goods or services physically available or accessible to customers.\n<\/p>\n\n\n\n 4. Possession<\/strong> Utility- <\/strong>It is the amount of usefulness\nor perceived value from owning a product.<\/p>\n\n\n\n Abha Bansal<\/p>\n\n\n\n BBA 3 sem, M, (B )TIAS New Delhi<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing is promotion, advertising and selling of a product. There are two approaches of marketing: 1. Traditional Marketing–<\/p>\n","protected":false},"author":2619,"featured_media":5915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[1530,1164,3349,4694,1511,4703,4701,4020,2810,1193,4702,2439],"class_list":["post-5913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ot"],"_links":{"self":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/5913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/users\/2619"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/comments?post=5913"}],"version-history":[{"count":1,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/5913\/revisions"}],"predecessor-version":[{"id":5916,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/5913\/revisions\/5916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media\/5915"}],"wp:attachment":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media?parent=5913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/categories?post=5913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/tags?post=5913"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=5913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}