{"id":6016,"date":"2020-10-07T21:28:32","date_gmt":"2020-10-07T19:28:32","guid":{"rendered":"https:\/\/www.intraders.org\/news\/?p=6016"},"modified":"2020-10-20T16:54:51","modified_gmt":"2020-10-20T14:54:51","slug":"%f0%9f%94%b9new-product-development","status":"publish","type":"post","link":"https:\/\/www.intraders.org\/news\/ot\/%f0%9f%94%b9new-product-development\/","title":{"rendered":"\ud83d\udd39NEW PRODUCT DEVELOPMENT:"},"content":{"rendered":"\n<p><br>  The New Product Development(NPD) is the process of bringing a new product to the marketplace. Your business may need to engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to capitalize on a new opportunity.<br> Innovative businesses thrive by understanding what their market wants, making smart product improvements and developing new products that meet and exceed their customer\u2019s expectations.<br> \ud83d\udd38NEW PRODUCT CAN BE: &#8211;<br> \uf0fc    Products that your business has never made or sold before but have been taken to market by others.<br> \uf0fc    Products improvements or innovations created and brought to the market for the first time. They may be completely original products or existing products that you have modifies and improved.<br> \ud83d\udd38NEW-PRODUCT DEVELOPMENT PROCESS: &#8211;<br>  Major Stages in New Product Development are mentioned below:<br> \u2714\ufe0fIdea Generation;<br> \u2714\ufe0fIdea Screening;<br> \u2714\ufe0fConcept Development and Testing;<br> \u2714\ufe0fMarketing Strategy Development; <br> \u2714\ufe0fBuying Analysis;<br> \u2714\ufe0fProduct Development;<br> \u2714\ufe0fTesting Marketing;<br> \u2714\ufe0fCommercialization;<br> \ud83d\udd38NEW PRODUCT DEVELOPMENT STRATEGY: &#8211;<br>  Two ways to obtain new products<br> 1.ACQUISITION: It refers to the buying of a whole company, a patent, or a license to produce someone else\u2019s product.<br> 2.PRODUCTS DEVELOPMENT: It refers to original product\u2019s improvements, modifications and a new brand from the firm\u2019s own research and development<\/p>\n\n\n\n<p>SACHIN PAL<br> (BBA, 3rd SEM, MORNING,SECTION-B)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.intraders.org\/news\/ot\/columnwriter\/\">Be Our InTraders\u2019 Author for Free of Registration to InTraders\u2019 Conferences<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.intraders.org\/news\/wp-content\/uploads\/2020\/04\/intraders-journal-768x160.jpg\" alt=\"\" class=\"wp-image-5663\" width=\"575\" height=\"119\" srcset=\"https:\/\/www.intraders.org\/news\/wp-content\/uploads\/2020\/04\/intraders-journal-768x160.jpg 768w, https:\/\/www.intraders.org\/news\/wp-content\/uploads\/2020\/04\/intraders-journal-768x160-300x63.jpg 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><figcaption><a href=\"http:\/\/www.intraders.org\">http:\/\/www.intraders.org<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The New Product Development(NPD) is the process of bringing a new product to the marketplace. Your business may<\/p>\n","protected":false},"author":2619,"featured_media":6018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[4894,1163,4890,800,769,4033,890,4074,4889,4892,1996,4826,4020,3601,4888,4891,4887],"class_list":["post-6016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ot"],"_links":{"self":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/6016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/users\/2619"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/comments?post=6016"}],"version-history":[{"count":2,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/6016\/revisions"}],"predecessor-version":[{"id":6023,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/posts\/6016\/revisions\/6023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media\/6018"}],"wp:attachment":[{"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/media?parent=6016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/categories?post=6016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/tags?post=6016"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.intraders.org\/news\/wp-json\/wp\/v2\/yst_prominent_words?post=6016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}