The transmission of any meaningful message is communication. It is as natural a phenomenon as existence itself. Whether we recognize it or not, we have no option but to communicate.
Models of communication:
The mathematicians Claude Shannon and Warren Weaver structured this model on the basis of the following elements:
An information source, which produces a message.
A transmitter, which encodes the message into signals
A channel, for which signals are adapted for transmission
A receiver, which reconstructs the encoded message from a sequence of received signals and decodes it.
An information destination, where the message arrives.
Communication can be seen as processes of information transmission governed by three levels of semiotic rules:
Types of Communication Model:
- Linear Model of Communication:
Linear model of communication is a simple one way communication model. The message flows in a straight line from sender to the receiver. There is no concept of feedback.
2.Transactional Model of Communication:
In transactional model, senders and receivers both are known as communicators and both play equally important role in communication.
Non-verbal feedback like gestures, body language, is also considered as feedback in this model.
- Interactive Model of Communication:
Interactive model or convergence model is similar to transactional model as they are both two way communication model. But, interactive model is mostly used for new media like internet.
- Westley and MacLean’s Conceptual Model:
Westley and MacLean’s model explains the difference between interpersonal and mass communication as feedback. Feedback can be direct in interpersonal communication whereas indirect in mass communication.