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What is service quality?

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Service quality means that when some type of services are provided to clients then how well these services meet the expectations of clients and to what extent it fulfilled the
The satisfaction of customers is known for service quality.
Only those businesses considered good in the market whose services quality is good.
To explain it:
Services delivered

If it meets the requirement of
Clients\customers

Or exceed the expectations

Gets high \good standard
In the market.
Service quality may differ from one job to another for example:
If service is related to tangible things then features play an important role in it. Like in Food outlets which are provided in the restaurants is the best example for tangible service quality in which customers look forward to the appearance of food, taste and mainly cleanliness and may also be other facilities related to it.
On the other hand intangible like bank service quality depends upon how easily customers can get or rectify their transactions. If banks less time or resolve every problem of customer quality then that bank get a good place in good service and vice versa if the process takes much time in banks.

Ms.Antima

MBA IIIrd Sem

KCGI

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