The positioning of a product is a statement of what it does and how it is meant for. Though every communication from the company should be designed to convey and rain forced the positioning and creating an image of the brand.it is important that the manufacture and the advertiser decide the image that they want for the brand. When an advertisement creates an image of a brand it bestows our personality to it.
It is important to understand that the manufacturer in the advertiser has a choice in choosing the image that they want to portrait of the brand. Though do this choice is constraint by the product category that the brand belongs to in the features that it has advertiser can think of an image that we appeal to different.
In today’s time of product parity. It is the image of the brand that will sell. Defining and conveying the image that will be attractive to aloud section of the market is the most critical role of advertising.every advertisement contributes to the brand image there for advertising should project the same image for a long time the there will be pressure to change from new advertising agencies or a new marketing .
Öğr. Gör. Hayri UYGUN
Recep Tayyip Erdoğan Üniversitesi