Building Relations With Customers

Customers are the King of the market. They are the real Bodies running the market. Companies and Organisations need to build healthy relations with Customers. 

If a company wants to do business for a long period or Want to raise in the market. Then it becomes a Responsibility for the Companies to Satisfy Its Customers to building good relationships with Customers. 

Customers as a stranger 

Before Buying a product or taking any kind of service the Customers are strangers for the Company. Companies and Organisations always try to build relations with new people. The Consumer and the Company Don’t have any relations earlier. This is up to the Company how they Providing its Services and Products to make Satisfy them and how to make them Regular customers from then Stranger.

Customers as a Family 

Sometimes Some Companies and the Organisation while providing their services to the Customers They always try to treat them as a family member. Some Companies have this kind of policy which makes Customers feel like they are part of that particular company realistically. Like Sahara Pariwar, Which is providing services in the financial sector in India. Every Customer of the Sahara is known as a member of the Sahara Pariwar.

Customers As a Friend 

The way of Communicating with Customers, the way of dealing with them and make feel Comfortable is the best way to build a healthy and impactful relation with the Consumers. An individual only can Share the problem with the service and product If he /She has Balanced relations with the Company. So the Company needs to treat the Customers as a Good Friend. 


MBA – 3rd Semester. 



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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor, Institute: Management College. India Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business Regulatory board Member of InTraders Academic Platform • Life member of India Commerce Association • Life member of Indian Accounting Association • Life member of Association of Indian College Principals • Member of Foundation Social Science Research FSSER Malaysia Reviewer Committee member of IBIMA Association Spain. • Scientific & Review committee, Advisory Board, Editorial research projects of AASE as a trainer/consultant/researcher AASE Member Chung Yaun Christiana University Taiwan.

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