The role of marketing communications explains and promotes the value proposition their form is offering. Westin camping used experimental advertising to communicate and experience renewable. It is a promise of what customers can expect if they stay at a Westin hotel. Communication is the most visible and some good say Intrusive- of marketing activities, but its value is limited and others to do use intelligently in conjunction with other marketing efforts. And all marketing axiom save the fastest way to kill a poor product is to advertise it heavily. By the same token and otherwise well research to and plan marketing strategy is likely to fall if prospects don’t learn offer service forms exitance. What it has to offer them the value proposition of each of its products, and how to use them to best advantage. Customers might be more easily lured by competitors and competitive offerings. And there would be no proactive management and control of the identity of the form. Marketing communications in one form or another are essential to a company’s success.
There is a lot of confusion over the scope of service marketing communications with many people still defining it too narrowly. communications must be view more broadly than just media advertising, public relations, and professional salespeople.there are many other ways for a service business to communicate with current and prospective customers. The location and atmosphere of a service delivery facility, corporate design features such as the constant use of colours and graphic elements. The appearance and behaviour of employees the design of a website-all contribute to an impression in the customer’s mine that reinforces or contract the specific content of formal communications messages. the past few years have seen the emergence of new and exciting opportunities for reading prospects through the internet, with degrees of targeting and message specificity previously unimaginable. All these media must be effectively synchronized to attract new customers and to reconfirm the choice of existing customers while educating them on how to produce through a service process. It is for good reasons that we define the marketing communication element of the 7ps as promotion and education.
Öğr. Gör. Hayri UYGUN
Recep Tayyip Erdoğan Üniversitesi